A Blog to Help Grow Your Brand & Build Your Business Empire

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22 Types of Content To Create To Engage Audiences

In this blog post, we explore 22 types of content to create at each stage of the customer journey: awareness, consideration, decision, and retention.

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Relationships in Business

Read our expert tips on building and maintaining great relationships in business through your marketing which is a vital part of your success as a brand.

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Build Your Personal Brand on LinkedIn

With our expert guide that walks you through six essential steps you’ll be building your personal brand on LinkedIn in no time.

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Recap of the Best Business Books of 2024 for Entrepreneurs & Business Owners

Discover the best business books of 2024 that every entrepreneur, leader, and professional must read and can still be still read in 2025 and beyond.

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Myer Christmas Windows: A Timeless Example of Content Marketing

The festive season in Australia wouldn’t be complete without the iconic Myer Christmas Windows. These windows are a great example of storytelling and content marketing.

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Social Media Marketing for Small Business: Video Content & Livestreaming

Find out why as a small business you should consider livestreaming on social media. It is an important form of video content and overall social media marketing for small business.

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LinkedIn Profile Hacks

LinkedIn Profile Hacks

In this post our guest, Linkedln expert Sue Ellson, runs through some of her favourite LinkedIn hacks so you can get the most out of your profile.

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Lead Nurturing For Your Business: 7 Effective Strategies

Lead Nurturing For Your Business: 7 Effective Strategies

Our expert guide shows you 7 effective lead nurturing strategies. They can be applied to any business (B2C, B2D, D2C, etc). Lead on!

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Demand Generation Marketing for Your Brand in Just 4 Steps

Demand Generation Marketing for Your Brand in Just 4 Steps

Look no further than here with our guide that shows you how to build a robust demand generation strategy in just four steps.

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Influencer Marketing: Best Strategies & Examples

Influencer marketing can be used to drive sales for your brand. Learn all about it in our ultimate guide.

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How to Increase Your Network on LinkedIn

How to Increase Your Network on LinkedIn

Increase your network on LinkedIn to get more visibility & opportunities. Read WORD EMPIRE’S guide filled with actionable strategies.

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How to Promote a Podcast

How to Promote a Podcast

Its not enough to have a podcast, you need to know how to promote it. WORD EMPIRE’s guide is a must read on how to promote a podcast.

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How to Conduct a Podcast Interview

How to Conduct a Podcast Interview

Learn how to conduct a podcast interview with WORD EMPIRE’s step by step guide that will make you the best interviewer and get your podcast ranked more.

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B2B Content Ideas

Looking for fresh b2b content ideas outside ChatGPT? Look no further than WORD EMPIRE’s B2B content ideas guide.

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Cross Promote Your Social Media and Email Marketing

Learn how to effectively cross promote your social media and email marketing to get bigger reach and engagement for your brand.

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How to Create Case Studies for Your Business

Case studies increase the credibility of your business but must be done well. Learn how to create a case study from WORD EMPIRE® and get a great ROI.

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Creating a Content Plan for Your Business

Having a content plan in place for your business is crucial. That's why our team have put together this handy guide that shows you how to create a content plan in 10 easy steps.

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Creating Content on LinkedIn: A Step By Step Guide

Struggling to create content on LinkedIn? or just need more help? Read WORD EMPIRE’S® guide to creating content on LinkedIn that gets seen and traction.

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How to Come Up with Blog Topics

Are you struggling to come up with blog topics for your brand? or just need help with your blog? WORD EMPIRE’s guide on how to come up with blog topics will help.

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How to Turn Words Into Money For Your Business

Learn to turn words into money for your business with these five incredibly powerful techniques from the word smiths at WORD EMPIRE.

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Why You Should Create a Podcast for Your Brand: 9 Essential Reasons

Have you thought about creating a podcast for your brand or perhaps already have one? Discover the 9 essential facts about podcasting for your brand.

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B2B Marketing Doesn't Need to Be Boring: Can be Interesting & Engaging

Check out our guide here that shows you how to make your B2B marketing fun and exciting with best practices and real-life examples.

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19 Best Ways to Grow Your Email List as a Business

A great email list is key to successful email marketing for your brand. Learn how you can grow your email list with WORD EMPIRE’s 19 best ways that are proven and tested. 

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Lead Generation: 7 Strategies for Generating More Business

Find out about 7 effective ways to generate more leads for your business which equals more money and brand visibility for you from the experts at WORD EMPIRE.

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8 Business & Marketing Thought Leaders to Follow in 2024

Marketing is such an integral part of your business, both B2B and B2C but it’s such a vast subject to learn especially now in the digital era.

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The Ultimate B2B Demand Generation Strategy for Business

Find out why your B2B should invest in a robust demand generation strategy to grow and expand business in 2024 and beyond from the content experts at WORD EMPIRE®

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The Buyer's Journey: How to Create Content for Every Stage

As a business it’s essential to create content for every stage of the buyer’s journey to sell your products or services. Learn from the WORD EMPIRE® experts.

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Why You Should Use Marketing Automation for Your Business

Automation is an important aspect of our lives and in business even more so. In 2024 and beyond its only going to get bigger. As a business (both B2B & B2C) you want to be prepared. It doesn’t need to be complex. 

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13 Content Marketing Trends We're Going to See in 2024

To grow and expand your brand it’s essential to have content marketing as part of your overall business strategy so find out the top 13 content marketing trends.

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7 Types of Content to Grow Your Business in 2024

Learn about the seven different types of content that your business needs to thrive and stand out in this digital age from WORD EMPIRE the content experts.

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7 Common Content Mistakes to Avoid for Your Brand

Content is vital to growing your brand but you must avoid these seven common content mistakes or your brand will suffer. Let WORD EMPIRE® show you what to do.

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Hiring a Copywriter For Your Business: Five Things To Look For

Read our guide that tells you the five crucial things to look for in a copywriter/ content creator for your brand.

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Six Awesome Marketing Ideas For 2024

Marketing is a crucial part of your business, so WORD EMPIRE® has put together this list of six truly awesome marketing ideas for you to try. 

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How to Create an Infographic: Six Essential Steps

Discover the six essential elements of a successful infographic that you should be using for your brand.

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Five Essential Strategies For Your LinkedIn B2B Marketing

LinkedIn is the world’s largest professional networking platform with now over a billion users and growing by the day. 

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How to Create a White Paper: 5 Tips To Do It Right

In this piece, our expert team has compiled 5 tips to help you create high- quality white papers that will help you get a great ROI for your business.

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Donald Trump In The Oval Office Holding Up A White Paper With Next To Him Standing Up Is Mike Pence

How to Promote a White Paper

In 2024, a white paper is one of the most downloadable forms of online content for companies but without proper promotion, it won’t get the reach you need.

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Thought Leadership & Social Media: 5 Ways To Build It

Social media has become a powerful tool to grow your brand and even thought leadership.

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